Qualitative Research
Completed by Madelyn Olson
July 12, 2025
14 hours (approximately)
Madelyn Olson's account is verified. Coursera certifies their successful completion of Qualitative Research
What you will learn
Explain limitations and risks of qualitative research
Create a moderator guide and design a screening questionnaire to recruit for a focus group
Demonstrate how to increase likelihood of focus group participation by effective recruiting strategies
Analyze focus group data and create a focus group report following common business practices in qualitative market research
Skills you will gain
- Category: Research Design
- Category: Report Writing
- Category: Market Research
- Category: Stakeholder Engagement
- Category: Research Reports
- Category: Survey Creation
- Category: Research
- Category: Business Research
- Category: Analysis
- Category: Focus Group
- Category: Drive Engagement
- Category: Recruitment
