Global Impact: Cultural Psychology
Completed by TAN ENG LOO
October 23, 2020
11 hours (approximately)
TAN ENG LOO's account is verified. Coursera certifies their successful completion of Global Impact: Cultural Psychology
What you will learn
Explain what cultural equity is and how brands can become cultural symbols.
Analyze how globalization impacts the psychological responses of consumers in global markets.
Evaluate actions for imbuing brands with cultural meanings that can win over consumers in globalized markets.
Develop a plan for building an iconic brand
Skills you will gain
- Category: Marketing Psychology
- Category: Psychology
- Category: Brand Strategy
- Category: Marketing
- Category: Brand Management
- Category: Culture
- Category: Consumer Behaviour
- Category: Cultural Diversity
- Category: Branding
- Category: Global Marketing
- Category: Intercultural Competence
- Category: Marketing Strategies
