Principles of Public Relations
Completed by Kerri Lockwood
June 5, 2024
6 hours (approximately)
Kerri Lockwood's account is verified. Coursera certifies their successful completion of Principles of Public Relations
What you will learn
Define public relations and how it differs from related fields like advertising and marketing.
Apply the four-step public relations process to case examples explaining how each stage informs strategic decision-making in practice.
Differentiate between Corporate Social Responsibility (CSR) and Corporate Social Advocacy (CSA).
Compare professional pathways in public relations by distinguishing between agency and in-house roles.
Skills you will gain
- Category: Earned Media
- Category: Corporate Communications
- Category: Strategic Communication
- Category: Campaign Planning
- Category: Media Relations
- Category: Professional Networking
- Category: Public Relations
- Category: Corporate Sustainability
- Category: Communication Planning
- Category: Advocacy
- Category: Branding
- Category: Media and Communications
