Identifying, Attracting, and Growing Your Digital Audience
Completed by Claudia Isabel Abad Maturana
February 15, 2024
13 hours (approximately)
Claudia Isabel Abad Maturana's account is verified. Coursera certifies their successful completion of Identifying, Attracting, and Growing Your Digital Audience
What you will learn
Develop an audience persona based on a target audience.
Identify strategies to define, attract, and engage your audience online.
Compare social networks and develop a social media strategy designed to meet your marketing goals and objectives.
Skills you will gain
- Category: Persona Development
- Category: Target Market
- Category: Social Media Strategy
- Category: Experience Design
- Category: Brand Management
- Category: Target Audience
- Category: Customer Engagement
- Category: Customer Acquisition Management
- Category: Customer Retention
- Category: Customer experience improvement
- Category: Marketing Strategies
- Category: Social Media Marketing

