Foundations of Digital Marketing and E-commerce
Completed by Ranamuka Kankanamalage Linoli Seyara
July 29, 2025
12 hours (approximately)
Ranamuka Kankanamalage Linoli Seyara's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Brand Awareness
- Category: Digital Media Strategy
- Category: Search Engine Optimization
- Category: Performance Measurement
- Category: Digital Marketing
- Category: Performance marketing
- Category: Customer Engagement
- Category: Marketing Analytics
- Category: Marketing
- Category: Branding
- Category: Conversion Funnel Analysis
- Category: Data-Driven Decision-Making
