Digital Marketing Capstone
Completed by Gabriel Izquierdo Pulgarin
October 1, 2024
17 hours (approximately)
Gabriel Izquierdo Pulgarin's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Digital Advertising
- Category: Web Analytics and SEO
- Category: Search Engine Marketing
- Category: Campaign Management
- Category: Email Marketing
- Category: Campaign Planning
- Category: Key Performance Indicators (KPIs)
- Category: Digital Marketing
- Category: Data-Driven Marketing
- Category: Keyword Research
- Category: Digital Media Strategy
- Category: Performance Analysis
