Attract and Engage Customers with Digital Marketing
Completed by William Thomas Wallace
September 9, 2026
14 hours (approximately)
William Thomas Wallace's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Online Advertising
- Category: Target Audience
- Category: Conversion Funnel Analysis
- Category: Search Engine Marketing
- Category: Customer Analysis
- Category: Customer Engagement
- Category: Content Optimization
- Category: Google Ads
- Category: Search Engine Optimization
- Category: Marketing Strategy and Techniques
- Category: Digital Marketing
- Category: Digital Advertising
