Generative AI's Applications in Marketing Analytics
Completed by Xun Hu
June 19, 2025
4 hours (approximately)
Xun Hu's account is verified. Coursera certifies their successful completion of Generative AI's Applications in Marketing Analytics
What you will learn
Understand the role of generative AI in marketing analytics and strategy.
Prepare, process, and apply data for marketing-focused AI workflows.
Use AI models to uncover insights, predict trends, and personalize campaigns.
Apply ethical and responsible practices in AI-driven marketing solutions.
Skills you will gain
- Category: Emerging Technologies
- Category: Marketing Management
- Category: Data Preprocessing
- Category: Data-Driven Marketing
- Category: Personalized Campaigns
- Category: Exploratory Data Analysis
