Measure and Optimize Social Media Marketing Campaigns
Completed by ShenWen Wu
December 10, 2025
12 hours (approximately)
ShenWen Wu's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Business Metrics
- Category: Performance Reporting
- Category: Key Performance Indicators (KPIs)
- Category: Presentations
- Category: Digital Marketing
- Category: Campaign Management
- Category: Facebook
- Category: Data-Driven Marketing
- Category: A/B Testing
- Category: Digital Advertising
- Category: Marketing Communications
- Category: Social Media Campaigns
