Foundations of Digital Marketing and E-commerce
Completed by Ana María Rodríguez de Miguel
April 27, 2025
12 hours (approximately)
Ana María Rodríguez de Miguel's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Web Analytics and SEO
- Category: Marketing Planning
- Category: Marketing Strategies
- Category: Data-Driven Decision-Making
- Category: Brand Awareness
- Category: Digital Media Strategy
- Category: Search Engine Optimization
- Category: Performance marketing
- Category: Customer Engagement
- Category: Marketing Analytics
- Category: Marketing
- Category: Performance Measurement
