Understanding the Campaign Components
Completed by Annisa Putri
October 9, 2025
9 hours (approximately)
Annisa Putri's account is verified. Coursera certifies their successful completion of Understanding the Campaign Components
What you will learn
Define a brand's communication problem and utilize strategic communication methods to solve it.
Plan a communication campaign whose success can be measured.
Reflect on brand architecture and how the purpose of the campaign affects communication strategies.
Employ social skills to evaluate key performance indicators at the end of the campaign cycle.
Skills you will gain
- Category: Integrated Marketing Communications
- Category: Campaign Management
- Category: Research and Design
- Category: Media Strategy
- Category: Market Research
- Category: Marketing Communications
- Category: Campaign Planning
- Category: Key Performance Indicators (KPIs)
- Category: Strategic Communication
- Category: Resource Allocation
- Category: Shared Media
- Category: Paid media
