Marketing Analytics with Meta
Completed by Laura Mateus Ferreira
February 28, 2025
13 hours (approximately)
Laura Mateus Ferreira's account is verified. Coursera certifies their successful completion of Marketing Analytics with Meta
What you will learn
How to optimize your marketing campaign by evaluating campaign results
How to measure advertising effectiveness with Meta’s testing tools
How to implement a full advertising analysis from the hypothesis formulation to presenting results and recommendations
Skills you will gain
- Category: Data Presentation
- Category: Social Media Campaigns
- Category: Marketing Effectiveness
- Category: Data Analysis
- Category: A/B Testing
- Category: Advertising
- Category: Data-Driven Marketing
- Category: Advertising Campaigns
- Category: Facebook
- Category: Paid media
- Category: Conversion Funnel Analysis
- Category: Marketing Strategies
