Attract and Engage Customers with Digital Marketing
Completed by Kevin Yen
March 12, 2026
14 hours (approximately)
Kevin Yen's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Customer Engagement
- Category: Google Ads
- Category: Customer Analysis
- Category: Search Engine Marketing
- Category: Search Engine Optimization
- Category: Marketing Strategy and Techniques
- Category: Keyword Research
- Category: Marketing Strategies
- Category: Content Optimization
- Category: Advertising Campaigns
- Category: Online Advertising
- Category: Conversion Funnel Analysis
