Assess for Success: Marketing Analytics and Measurement
Completed by Gizelle Barbosa de Andrade
September 3, 2024
18 hours (approximately)
Gizelle Barbosa de Andrade 's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Google Analytics
- Category: Paid media
- Category: Data-Driven Marketing
- Category: Return On Investment
- Category: Marketing Effectiveness
- Category: Media Strategy
- Category: Marketing Analytics
- Category: Data Presentation
- Category: Marketing Planning
- Category: Campaign Management
- Category: Performance Measurement
- Category: Content Performance Analysis
