Building Generative AI Capabilities
Completed by Lidia van Wyk
January 5, 2026
3 hours (approximately)
Lidia van Wyk's account is verified. Coursera certifies their successful completion of Building Generative AI Capabilities
What you will learn
You will learn the key strategic considerations of change management and ethics in Generative AI.
You will learn how to create a customer journey map.
Skills you will gain
- Category: Design Thinking
- Category: Marketing Planning
- Category: Competitive Intelligence
- Category: Business Strategy
- Category: AI Enablement
- Category: Law, Regulation, and Compliance
- Category: Marketing Management
- Category: Strategic Marketing
- Category: Marketing Strategies
- Category: General Data Protection Regulation (GDPR)
- Category: Change Management
- Category: Responsible AI
