Attract and Engage Customers with Digital Marketing
Completed by Olga Álvarez Payá
April 30, 2025
14 hours (approximately)
Olga Álvarez Payá's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Advertising Campaigns
- Category: Google Ads
- Category: Marketing Strategy and Techniques
- Category: Digital Marketing
- Category: Digital Advertising
- Category: Customer Analysis
- Category: Conversion Funnel Analysis
- Category: Persona Development
- Category: Search Engine Marketing
- Category: Target Audience
- Category: Customer Engagement
- Category: Search Engine Optimization
