Positioning: What you need for a successful Marketing Strategy
Completed by Daniela Francisca Arancibia Bernal
December 12, 2025
11 hours (approximately)
Daniela Francisca Arancibia Bernal 's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Market Analysis
- Category: Competitive Analysis
- Category: Market Research
- Category: Customer Insights
- Category: Strategic Marketing
- Category: Market Intelligence
- Category: Marketing Strategy and Techniques
- Category: Marketing
- Category: Target Audience
- Category: Value Propositions
- Category: Product Marketing
- Category: Marketing Strategies
