The Business of Product Management II
Completed by Zsolt Varga
January 29, 2024
13 hours (approximately)
Zsolt Varga's account is verified. Coursera certifies their successful completion of The Business of Product Management II
What you will learn
Invent and Simplify. PMs require innovation. Explain how startups unseat powerful incumbents and how those incumbents stay relevant.
Learn and Be Curious. Learn about KPIs, Google-style OKRs, and Facebook-style North Stars. Master the statistical underpinnings of A/B/n testing.
Deliver Results. Increase customer retention, loyalty, and advocacy; monetize across the customer journey; show success with financial statements.
Skills you will gain
- Category: Brand Loyalty
- Category: Business Metrics
- Category: Product Development
- Category: Customer experience improvement
- Category: Revenue Management
- Category: Financial Statement Analysis
- Category: Financial Statements
- Category: Commercialization
- Category: Product Roadmaps
- Category: Financial Acumen
- Category: Initiative and Leadership
- Category: Agile Methodology
