Positioning: What you need for a successful Marketing Strategy
Completed by João Trigueiros
August 16, 2024
11 hours (approximately)
João Trigueiros's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Strategic Marketing
- Category: Competitive Analysis
- Category: Value Propositions
- Category: Market Research
- Category: Target Audience
- Category: Marketing Strategy and Techniques
- Category: Product Marketing
- Category: Marketing Strategies
- Category: Target Market
- Category: Market Dynamics
- Category: Product Strategy
- Category: Market Trend
