Customer Relationship Management
Completed by Becky Pautz
February 10, 2026
4 hours (approximately)
Becky Pautz's account is verified. Coursera certifies their successful completion of Customer Relationship Management
What you will learn
Learners will be able to assess the changing landscape of CRM, identifying key trends and future directions that can impact business strategies.
Learners will be able to create customer-focused plans that cater to diverse customer needs, enhancing satisfaction and building strong relationships
Students leverage data for valuable customer insights, enhancing satisfaction and effective relationship management.
Students apply CRM principles for customer segmentation, loyalty programs, optimized sales, driving retention, and enhancing business performance.
Skills you will gain
- Category: Marketing Automation
- Category: Customer Retention
- Category: Customer Analysis
- Category: Performance Measurement
- Category: Data-Driven Decision-Making
- Category: Customer Relationship Management (CRM) Software
- Category: Sales Management
- Category: Customer Relationship Building
- Category: Loyalty Programs
- Category: Target Audience
- Category: Performance Management
- Category: Relationship Management
