Marketing Management Essentials:The Marketing Plan Structure
Completed by Anna Somani
September 2, 2026
hours (approximately)
Anna Somani's account is verified. Coursera certifies their successful completion of Marketing Management Essentials:The Marketing Plan Structure
What you will learn
Understand the marketing management process
Develop a structured marketing plan
Execute and track marketing initiatives
Skills you will gain
- Category: Marketing Strategy and Techniques
- Category: Performance Metric
- Category: Goal Setting
- Category: Brand Management
- Category: Marketing Effectiveness
- Category: Marketing Operations
- Category: Customer Engagement
- Category: Customer Retention
- Category: Branding
- Category: Business Planning
- Category: Strategic Marketing
- Category: Marketing Management
