Attract and Engage Customers with Digital Marketing
Completed by Lauren Hugney
November 27, 2025
14 hours (approximately)
Lauren Hugney's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Keyword Research
- Category: Search Engine Marketing
- Category: Marketing Strategies
- Category: Search Engine Optimization
- Category: Customer Engagement
- Category: Advertising Campaigns
- Category: Google Ads
- Category: Customer Analysis
- Category: Target Audience
- Category: Digital Marketing
- Category: Conversion Funnel Analysis
- Category: Online Advertising
