Data Analytics Methods for Marketing
Completed by Emily Nakkawita
December 11, 2024
12 hours (approximately)
Emily Nakkawita's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Conversion Funnel Analysis
- Category: Data-Driven Marketing
- Category: Data Analysis
- Category: Customer Analysis
- Category: Marketing
- Category: Target Audience
- Category: Marketing Effectiveness
- Category: Marketing Analytics
- Category: Marketing Planning
- Category: Marketing Strategies
- Category: Regression Analysis
- Category: Advertising Campaigns
