Attract and Engage Customers with Digital Marketing
Completed by Ximena Amenábar González
November 11, 2025
14 hours (approximately)
Ximena Amenábar González's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Customer Engagement
- Category: Google Ads
- Category: Customer Analysis
- Category: Search Engine Marketing
- Category: Target Audience
- Category: Persona Development
- Category: Content Optimization
- Category: Digital Marketing
- Category: Marketing Strategy and Techniques
- Category: Digital Advertising
- Category: Keyword Research
- Category: Marketing Strategies
