Data Analytics Methods for Marketing
Completed by AMY LIZ DIPU
April 16, 2026
12 hours (approximately)
AMY LIZ DIPU's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Target Audience
- Category: Online Advertising
- Category: Persona Development
- Category: Marketing Effectiveness
- Category: Marketing Analytics
- Category: Data Analysis
- Category: Descriptive Analytics
- Category: Model Evaluation
- Category: Regression Analysis
- Category: Marketing
- Category: Data-Driven Marketing
- Category: Marketing Strategies
