Attract and Engage Customers with Digital Marketing
Completed by Rui Jorge Basto da Silva
February 1, 2026
14 hours (approximately)
Rui Jorge Basto da Silva's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Marketing Strategies
- Category: Marketing Strategy and Techniques
- Category: Conversion Funnel Analysis
- Category: Online Advertising
- Category: Target Audience
- Category: Search Engine Marketing
- Category: Customer Analysis
- Category: Content Optimization
- Category: Digital Marketing
- Category: Customer Engagement
- Category: Google Ads
- Category: Digital Advertising
