Attract and Engage Customers with Digital Marketing
Completed by Paula Canizales Rodriguez
February 25, 2026
14 hours (approximately)
Paula Canizales Rodriguez 's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Advertising Campaigns
- Category: Marketing Strategy and Techniques
- Category: Digital Marketing
- Category: Digital Advertising
- Category: Keyword Research
- Category: Marketing Strategies
- Category: Target Audience
- Category: Conversion Funnel Analysis
- Category: Online Advertising
- Category: Customer Engagement
- Category: Search Engine Optimization
- Category: Google Ads
