Measure and Optimize Social Media Marketing Campaigns
Completed by Daniella Beard
August 7, 2025
12 hours (approximately)
Daniella Beard's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Presentations
- Category: Communication
- Category: Key Performance Indicators (KPIs)
- Category: A/B Testing
- Category: Advertising Campaigns
- Category: Digital Advertising
- Category: Data-Driven Marketing
- Category: Data Analysis
- Category: Social Media Analytics
- Category: Social Media Marketing
- Category: Performance Reporting
- Category: Business Metrics
