Attract and Engage Customers with Digital Marketing
Completed by Jia Yan Chong
April 9, 2026
14 hours (approximately)
Jia Yan Chong's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Digital Marketing
- Category: Marketing Strategy and Techniques
- Category: Digital Advertising
- Category: Keyword Research
- Category: Marketing Strategies
- Category: Content Optimization
- Category: Persona Development
- Category: Conversion Funnel Analysis
- Category: Online Advertising
- Category: Search Engine Marketing
- Category: Advertising Campaigns
- Category: Target Audience
