Measure and Optimize Social Media Marketing Campaigns
Completed by Adrian Saffarnia
February 11, 2026
12 hours (approximately)
Adrian Saffarnia's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Digital Marketing
- Category: Marketing Effectiveness
- Category: Data-Driven Marketing
- Category: A/B Testing
- Category: Performance Reporting
- Category: Advertising Campaigns
- Category: Marketing Analytics
- Category: Return On Investment
- Category: Campaign Management
- Category: Social Media Campaigns
- Category: Data Analysis
- Category: Digital Advertising
