From Likes to Leads: Interact with Customers Online
Completed by Mariana Romero Sierra
March 27, 2026
20 hours (approximately)
Mariana Romero Sierra's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Driving engagement
- Category: Drive Engagement
- Category: Social Media Content
- Category: Social Media Management
- Category: Marketing Analytics
- Category: Social Media Marketing
- Category: Advertising Campaigns
- Category: Brand Awareness
- Category: Customer Engagement
- Category: Digital Media Strategy
- Category: Paid media
- Category: Content Scheduling
