Measure and Optimize Social Media Marketing Campaigns
Completed by Eliza Schuh
December 13, 2022
12 hours (approximately)
Eliza Schuh's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: A/B Testing
- Category: Digital Advertising
- Category: Data-Driven Marketing
- Category: Communication
- Category: Social Media Analytics
- Category: Social Media Marketing
- Category: Business Metrics
- Category: Digital Marketing
- Category: Campaign Management
- Category: Facebook
- Category: Marketing Communications
- Category: Social Media Campaigns
