Foundations of Digital Marketing and E-commerce
Completed by Margot Danielle Thérèse Chevrier
January 9, 2025
12 hours (approximately)
Margot Danielle Thérèse Chevrier's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Marketing
- Category: Marketing Strategies
- Category: Marketing Planning
- Category: Data Storytelling
- Category: Performance Measurement
- Category: Performance marketing
- Category: Email Marketing
- Category: Web Analytics and SEO
- Category: Data-Driven Decision-Making
- Category: Brand Awareness
- Category: Customer Engagement
- Category: Digital Media Strategy
