Assess for Success: Marketing Analytics and Measurement
Completed by Aryam Marie Rolon Hernandez
March 7, 2024
18 hours (approximately)
Aryam Marie Rolon Hernandez's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Data Presentation
- Category: Return On Investment
- Category: Marketing Planning
- Category: Marketing Effectiveness
- Category: Campaign Management
- Category: Media Buying
- Category: Content Performance Analysis
- Category: Spreadsheet Software
- Category: Key Performance Indicators (KPIs)
- Category: Media Strategy
- Category: A/B Testing
- Category: Pivot Tables And Charts
