Measure and Optimize Social Media Marketing Campaigns
Completed by Inês Alves da Rosa
April 13, 2026
12 hours (approximately)
Inês Alves da Rosa's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Social Media Campaigns
- Category: Data-Driven Marketing
- Category: Business Metrics
- Category: Digital Marketing
- Category: Data Analysis
- Category: Campaign Management
- Category: Social Media Marketing
- Category: Facebook
- Category: A/B Testing
- Category: Social Media Analytics
- Category: Marketing Communications
- Category: Return On Investment
