Introduction to Public Relations
Completed by Robin McLaughlin
November 10, 2025
25 hours (approximately)
Robin McLaughlin's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: AI literacy
- Category: Media and Communications
- Category: Campaign Planning
- Category: Strategic Communication
- Category: Target Audience
- Category: Media Relations
- Category: Public Relations
- Category: Marketing and Public Relations
- Category: Content Creation
- Category: Performance Metric
- Category: Program Evaluation
- Category: Generative AI
