Measure and Optimize Social Media Marketing Campaigns
Completed by Sarai Poliquin
April 21, 2026
12 hours (approximately)
Sarai Poliquin's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Data-Driven Marketing
- Category: A/B Testing
- Category: Presentations
- Category: Key Performance Indicators (KPIs)
- Category: Communication
- Category: Social Media Analytics
- Category: Social Media Marketing
- Category: Social Media Campaigns
- Category: Marketing Effectiveness
- Category: Marketing Analytics
- Category: Marketing Communications
- Category: Performance Reporting
