Developing a Winning Marketing Strategy
Completed by LAU CHENG WEI
February 18, 2025
16 hours (approximately)
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What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Marketing Strategy and Techniques
- Category: Marketing Planning
- Category: Market Research
- Category: Customer Insights
- Category: Strategic Marketing
- Category: Consumer Behaviour
- Category: Target Market
- Category: Marketing Management
- Category: Product Planning
- Category: Branding
- Category: Product Marketing
- Category: Customer Analysis
