Attract and Engage Customers with Digital Marketing
Completed by Kim Sarah Nixon
August 29, 2026
14 hours (approximately)
Kim Sarah Nixon's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Digital Marketing
- Category: Customer Analysis
- Category: Content Optimization
- Category: Keyword Research
- Category: Marketing Strategies
- Category: Advertising Campaigns
- Category: Digital Advertising
- Category: Customer Engagement
- Category: Conversion Funnel Analysis
- Category: Online Advertising
- Category: Target Audience
- Category: Marketing Strategy and Techniques
