Digital Marketing Capstone
Completed by VEDANT KUMAR
October 11, 2021
17 hours (approximately)
VEDANT KUMAR's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Search Engine Marketing
- Category: Web Analytics and SEO
- Category: Digital Media Strategy
- Category: Performance Analysis
- Category: Digital Advertising
- Category: Data-Driven Marketing
- Category: Digital Marketing
- Category: Keyword Research
- Category: Campaign Management
- Category: Email Marketing
- Category: Campaign Planning
- Category: Key Performance Indicators (KPIs)
