Digital Marketing: Platforms, Data, and Technologies
Completed by Olivera Smiljkovic
October 2, 2025
11 hours (approximately)
Olivera Smiljkovic's account is verified. Coursera certifies their successful completion of Digital Marketing: Platforms, Data, and Technologies
What you will learn
Understand how modern recommendation systems personalize content and balance accuracy, fairness, and user trust
Learn to analyze visual and multimodal data to detect cultural, behavioral, and design trends
Explore how blockchain technologies enable transparency, authenticity, and secure value exchange in marketing ecosystems
Evaluate data integrity, governance, and measurement frameworks that ensure reliability in complex digital environments
Skills you will gain
- Category: Digital Analysis
- Category: Data-Driven Marketing
- Category: Marketing Strategies
- Category: Consumer Behaviour
- Category: AI Personalization
- Category: Data-Driven Decision-Making
- Category: Image Analysis
- Category: Data Ethics
- Category: Performance Measurement
- Category: Model Evaluation
- Category: Generative AI
- Category: Analytics
