From Likes to Leads: Interact with Customers Online
Completed by Diogo da Silva Moreira
June 17, 2024
20 hours (approximately)
Diogo da Silva Moreira's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Drive Engagement
- Category: Social Media Strategy
- Category: Social Media Content
- Category: Social Media
- Category: Digital Advertising
- Category: Content Creation
- Category: Driving engagement
- Category: Social Media Marketing
- Category: Branding
- Category: Customer Relationship Building
- Category: Social Media Campaigns
- Category: Social Media Management
