Applying Data Analytics in Marketing
Completed by Eugenie Lai
March 22, 2026
16 hours (approximately)
Eugenie Lai's account is verified. Coursera certifies their successful completion of Applying Data Analytics in Marketing
What you will learn
Design experiments and apply quasi-experimental methods to identify and measure the impact of marketing interventions.
Use machine learning and AI techniques to forecast customer behaviors and marketing outcomes.
Analyze consumer sentiment and user-generated content through computational text and network analysis.
Estimate customer preferences and demand patterns, and calculate customer lifetime value to inform marketing strategy.
Skills you will gain
- Category: Marketing Strategies
- Category: Data-Driven Marketing
- Category: Machine Learning
- Category: Social Network Analysis
- Category: Marketing
- Category: Analytics
- Category: Customer Analysis
- Category: AI Personalization
- Category: Customer Retention
- Category: Social Media Analytics
- Category: Customer Insights
- Category: Marketing Strategy and Techniques
