Customer Segmentation and Analytics
Completed by Daniel Fernando Madrinan-Chiquito
September 14, 2026
6 hours (approximately)
Daniel Fernando Madrinan-Chiquito's account is verified. Coursera certifies their successful completion of Customer Segmentation and Analytics
What you will learn
Identify and define comprehensive buyer personas using data.
Analyze cross-tabulated data to uncover key customer segments.
Apply RFM segmentation to classify and prioritize customer groups.
Calculate incremental revenue and profitability from targeted segments to demonstrate financial value to stakeholders.
Skills you will gain
- Category: Data Presentation
- Category: Target Audience
- Category: Marketing Strategies
- Category: Data Analysis
- Category: Customer Analysis
- Category: Data Storytelling
- Category: Customer Insights
- Category: Customer Data Management
- Category: Pivot Tables And Charts
- Category: Revenue Management
- Category: Market Research
- Category: Data-Driven Marketing
