Data Analytics Methods for Marketing
Completed by Jiexin Chen
December 3, 2024
12 hours (approximately)
Jiexin Chen's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Customer Analysis
- Category: Marketing
- Category: Target Audience
- Category: Marketing Effectiveness
- Category: Marketing Strategies
- Category: Regression Analysis
- Category: Marketing Planning
- Category: Persona Development
- Category: Marketing Strategy and Techniques
- Category: A/B Testing
- Category: Model Evaluation
- Category: Data Analysis
