Qualitative Research
Completed by Naa-ielah Pandey
September 22, 2025
14 hours (approximately)
Naa-ielah Pandey's account is verified. Coursera certifies their successful completion of Qualitative Research
What you will learn
Explain limitations and risks of qualitative research
Create a moderator guide and design a screening questionnaire to recruit for a focus group
Demonstrate how to increase likelihood of focus group participation by effective recruiting strategies
Analyze focus group data and create a focus group report following common business practices in qualitative market research
Skills you will gain
- Category: Report Writing
- Category: Research Design
- Category: Survey Creation
- Category: Market Research
- Category: Interviewing Skills
- Category: Analysis
- Category: Qualitative Research
- Category: Stakeholder Engagement
- Category: Research
- Category: Business Research
- Category: Research Methodologies
- Category: Surveys
