Principles of Public Relations
Completed by Carolina Besugo Matos
April 29, 2026
5 hours (approximately)
Carolina Besugo Matos's account is verified. Coursera certifies their successful completion of Principles of Public Relations
What you will learn
Define and describe the practice of public relations and how it differs from related fields like advertising and marketing.
Understand how mass media works and how news is produced, and where public relations fits into the process.
Identify target audiences and the objectives for persuasive communication.
Create public relations tools for practice, and understand how to implement them into daily use.
Skills you will gain
- Category: Corporate Communications
- Category: Corporate Sustainability
- Category: Stakeholder Engagement
- Category: Marketing and Public Relations
- Category: Public Relations
- Category: Ethical Standards And Conduct
- Category: Communication Planning
- Category: Research
- Category: Branding
- Category: Strategic Communication
