GenAI for Marketing Analysts: Innovate Marketing Strategies
Completed by Maite Muruzabal
December 11, 2025
2 hours (approximately)
Maite Muruzabal's account is verified. Coursera certifies their successful completion of GenAI for Marketing Analysts: Innovate Marketing Strategies
What you will learn
Identify the capabilities of GenAI for enhancing marketing data analytics functions.
Examine real-world applications to leverage GenAI in marketing data analytics scenarios.
Deploy strategies and tactics to responsibly integrate GenAI into marketing analytics practices while maintaining human oversight and accountability.
Skills you will gain
- Category: Artificial Intelligence
- Category: Customer Insights
- Category: Responsible AI
- Category: Campaign Management
- Category: Data-Driven Marketing
- Category: Data Ethics
- Category: Google Analytics
- Category: Generative AI
- Category: Performance Analysis
- Category: Marketing Analytics
- Category: Marketing Automation
- Category: Customer Analysis
