Coursera Instructor Network
GenAI for Marketing Analysts: Innovate Marketing Strategies
Coursera Instructor Network

GenAI for Marketing Analysts: Innovate Marketing Strategies

Course

Gain insight into a topic and learn the fundamentals

Christopher Klaus

Instructor: Christopher Klaus

Intermediate level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Identify the capabilities of GenAI for enhancing marketing data analytics functions.

  • Examine real-world applications to leverage GenAI in marketing data analytics scenarios.

  • Deploy strategies and tactics to responsibly integrate GenAI into marketing analytics practices while maintaining human oversight and accountability.

Details to know

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Recently updated!

July 2024

Assessments

1 assignment

Taught in English

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There is 1 module in this course

This course provides a comprehensive understanding of how GenAI can be leveraged to enhance various marketing functions, including campaign optimization, customer segmentation, sentiment analytics, and performance analysis. Participants will also delve into the ethical considerations and potential risks associated with the use of GenAI in marketing analytics, examining best practices for responsible implementation.

What's included

6 videos5 readings1 assignment1 peer review

Instructor

Christopher Klaus
Coursera Instructor Network
4 Courses67 learners

Offered by

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