Marketing, Communication, and PR
Completed by Yasmin Dowling
December 23, 2025
28 hours (approximately)
Yasmin Dowling's account is verified. Coursera certifies their successful completion of Marketing, Communication, and PR
What you will learn
Develop strategies for integrating multiple communication channels to deliver a cohesive and effective campaign
Craft compelling PR messages with powerful storytelling and tailor these messages to various PR scenarios
Enhance the effectiveness of communication and storytelling strategies with AI tools
Create a comprehensive blueprint for effective integrated campaigns while streamlining your PR processes
Skills you will gain
- Category: Marketing and Public Relations
- Category: Target Audience
- Category: Integrated Marketing Communications
- Category: Campaign Management
- Category: Ethical Standards And Conduct
- Category: Campaign Planning
- Category: Content Creation
- Category: Storytelling
- Category: Communication Planning
- Category: Strategic Communication
- Category: User Research
- Category: Marketing Communications
